SEO for Dentists in 2026

How Patients Find a Dentist in the New Era of AI Search and Dental SEO
Presented by: Adrian Lefler
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General Dentists, Practice Owners, Office Managers, All Office Staff

Audience

June 16, 2026

Released

June 16, 2029

Expires

1 CE Credit

Credits

Free

Course Cost

Self-Instructional

Method

Course Contents

About the Course

Course Description

Online search is rapidly changing how patients find and choose a dentist. Traditional SEO focused on keywords, links, and ranking on Google. Today, AI-powered search engines like ChatGPT, Google Gemini, and Google AI Overviews are giving patients direct answers and recommendations without requiring them to click through to a dental website.

This CE course explains how AI search is reshaping SEO for dentists and why online authority is becoming essential for dental practices. Attendees will learn how AI evaluates a dentist using information from practice websites, Google Business Profiles, reviews, social media, online directories, and other user-generated content.

The session focuses on practical dental SEO strategies, including improving website speed, writing patient-focused content, adding FAQs, blogging consistently, optimizing a Google Business Profile, generating Google reviews, using social media strategically, and ensuring the practice is accurately listed across important online directories. Attendees will leave with a clear understanding of how SEO for dentists is evolving and how to adapt.

Learning Objectives

  • Identify how AI search is changing the way patients find a dentist.
  • Explain how dental SEO is shifting from keywords to online authority.
  • Evaluate the sources AI uses to judge a dentist’s online credibility.
  • Apply SEO for dentists strategies to improve website visibility.
  • Discuss how reviews, social media, and directories support dental SEO.

How Patients Find You in 2026

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 continuing education credit.
  • Method: Self-Instructional
  • Audience: General Dentists, Practice Owners, Office Managers, All Office Staff
  • AGD Subject Code: 550

Meet the Instructor

Adrian Lefler, CEO of My Social Practice

Adrian is the CEO and one of the founding members of My Social Practice. He loves working with dental professionals and looks forward to speaking to dentists and team members excited about growing their dental practices through trending digital marketing strategies.

No boring presentation here! Adrian’s presentations are highly polished and designed to educate in a lively and empowering way. Attendees leave presentations with actionable tips and strategies that help grow their practices through increased new patient acquisition and retention.Adrian is a speaker for Catapult Education's Speakers Bureau. He lives in Draper, Utah, with his spouse, four children, and two dogs. He often says that being married for 25 years has been the best 19 years of his life.

Sponsored By:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

Disclaimer

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Disclaimer

Catapult Education, LLC provides content that may include opinions, techniques, and recommendations from a variety of writers and speakers. These views are not necessarily endorsed by Catapult Education, LLC, its affiliates, or sponsored dental partners.

Participants should consult their state licensing board to determine applicable certification or licensing requirements and whether a course meets those requirements. It is the responsibility of each individual dentist to report CE activities accordingly.

Viewers are responsible for verifying the accuracy, validity, and relevance of all content before applying any information in a clinical or other setting. Catapult Education, LLC and its affiliates, contributors, and sponsors disclaim any liability for adverse outcomes resulting from the use of information presented on its sites.


Commercial Disclosure

Catapult Education does not receive commercial support for this presentation. Adrian Lefler is a consultant and/or speaker for the following companies and/or organizations: Catapult Education. Adrian Lefler may receive an honorarium as compensation from Catapult Education for the time involved in preparing and delivering this online presentation.

Catapult Education is an approved AGD PACE and ADA CERP Provider, delivering clinically relevant continuing dental education designed to meet the needs of dental professionals and support the integration of new techniques, practice management strategies, and treatment options into practice.

Catapult Education is committed to maintaining the quality, objectivity, and scientific integrity of all courses. Content is grounded in scientific research, and instructors are expected to support clinical recommendations with research-based data.

Instructors must disclose any conflicts of interest or relationships with commercial entities, including financial support, honoraria, or provision of products and equipment, and are required to present content free from commercial bias. Where appropriate, they are encouraged to present a range of product options to ensure a balanced view of therapeutic approaches.