How Patients Find You in 2026

Becoming the Dental Authority in the New Era of Online Search
Presented by: Adrian Lefler
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General Dentists, Practice Owners, Office Managers, All Office Staff

Audience

June 16, 2026

Date

7:30 PM Central

Time

1 CE Credit

Credits

Free

Course Cost

Live Webinar Lecture

Method

Course Contents

About the Course

Course Description

Online search is rapidly changing how patients find and choose a dentist. Moving beyond keywords and links, AI-powered search engines like ChatGPT and Google Gemini analyze patient questions, break them into sub-queries, retrieve information from multiple online sources, and synthesize tailored answers based on search intent.

This CE course explains how AI-driven search engines function as sophisticated research assistants, gathering and evaluating information to make patient recommendations. Dental professionals will gain the understanding needed to establish themselves as the dental authority in their community and become the recommended provider.

The session concludes with three practical, actionable areas of focus for improving search recommendations. Attendees will leave with a clear understanding of this new era of SEO and a concrete plan for how to adapt.

Learning Objectives

  • Identify current clinical and operational applications of AI in dental practices 
  • Explain how AI supports diagnostic consistency while preserving provider autonomy 
  • Evaluate where AI can reduce administrative burden and improve workflow 
  • Discuss how AI enhances patient communication and trust
  • Anticipate emerging AI capabilities and prepare strategically for the future of care

How Patients Find You in 2026

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 continuing education credit.
  • Method: Live Webinar Lecture
  • Audience: General Dentists, Practice Owners, Office Managers, All Office Staff
  • AGD Subject Code: 550

Meet the Instructor

Adrian Lefler, CEO of My Social Practice

Adrian is the CEO and one of the founding members of My Social Practice. He loves working with dental professionals and looks forward to speaking to dentists and team members excited about growing their dental practices through trending digital marketing strategies.

No boring presentation here! Adrian’s presentations are highly polished and designed to educate in a lively and empowering way. Attendees leave presentations with actionable tips and strategies that help grow their practices through increased new patient acquisition and retention.Adrian is a speaker for Catapult Education's Speakers Bureau. He lives in Draper, Utah, with his spouse, four children, and two dogs. He often says that being married for 25 years has been the best 19 years of his life.

Sponsored By:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

Disclaimer

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Disclaimer

Catapult Education, LLC provides content that may include opinions, techniques, and recommendations from a variety of writers and speakers. These views are not necessarily endorsed by Catapult Education, LLC, its affiliates, or sponsored dental partners.

Participants should consult their state licensing board to determine applicable certification or licensing requirements and whether a course meets those requirements. It is the responsibility of each individual dentist to report CE activities accordingly.

Viewers are responsible for verifying the accuracy, validity, and relevance of all content before applying any information in a clinical or other setting. Catapult Education, LLC and its affiliates, contributors, and sponsors disclaim any liability for adverse outcomes resulting from the use of information presented on its sites.


Commercial Disclosure

Catapult Education does not receive commercial support for this presentation. Adrian Lefler is a consultant and/or speaker for the following companies and/or organizations: Catapult Education. Adrian Lefler may receive an honorarium as compensation from Catapult Education for the time involved in preparing and delivering this online presentation.

Catapult Education is an approved AGD PACE and ADA CERP Provider, delivering clinically relevant continuing dental education designed to meet the needs of dental professionals and support the integration of new techniques, practice management strategies, and treatment options into practice.

Catapult Education is committed to maintaining the quality, objectivity, and scientific integrity of all courses. Content is grounded in scientific research, and instructors are expected to support clinical recommendations with research-based data.

Instructors must disclose any conflicts of interest or relationships with commercial entities, including financial support, honoraria, or provision of products and equipment, and are required to present content free from commercial bias. Where appropriate, they are encouraged to present a range of product options to ensure a balanced view of therapeutic approaches.